Spring is Sweet Campaign Coming Soon!
Updated: Apr 2
We are thrilled to share our Spring is Sweet campaign! This campaign runs from April 1 - May 15, and features decadent drinks alongside both savory and sweet food offerings.
Coconut Macaroon Americano: Bold espresso softened with toasted coconut for a subtly sweet, coffee-forward take on a bakery favorite.
Pistachio Coconut Cake Latte: Nutty pistachio and toasted coconut come together with a soft, cake-like sweetness for the ultimate, bakery-inspired spring latte.
Blueberry Muffin Chai: Our signature chai blended with sweet blueberry notes, inspired by a classic muffin fresh from the oven.
Banana Bread Chai: Warm chai spices meet comforting banana for a smooth, nostalgic sip made for spring mornings.
Egg & Cheese Burrito: A warm, savory breakfast classic. Simple, satisfying, and the perfect balance to the sweeter side of spring.
Guava & Cheese Pastelitos: A flaky pastry filled with sweet guava and creamy cheese for a nostalgic bakery bite with just the right balance of sweet and savory.
Cranberry & Orange Scone: A bakery classic with bright cranberry and citrusy orange notes. It’s lightly sweet and perfect for spring.
Click below to download the Drink Card Recipes that include QR codes to access drink-building videos! These cards should be made available to baristas at least one week before launch. Below you'll also find the Best-Buy Dates and Cook Times for the food products. You can find all of this on the SEASONAL CAMPAIGNS ASSETS page, located on the Partnership Dashboard under the MARKETING tab.
See important ordering info below for all campaign products:
Egg & Cheese Burritos, Guava & Cheese Pastelitos, and Cranberry & Orange Scones: these are being auto-shipped over the course of the next 2 weeks. *URGENT: Please continue to order after the initial auto-ship.
Monin Blueberry & Toasted Coconut Syrups: these will NOT be autoshipped, but will be available to order through Ed Don later this month (exact dates coming soon).
All locations will receive in-store and drive-thru clings (if applicable) ahead of the campaign. Please note the placement guide provided below. Print materials should be displayed after closing on March 31st, and be removed after closing on May 15th.
You will receive social media assets in the coming weeks; thanks for helping us launch this exciting and delicious campaign!
