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PROMOTIONS

Reminder: National Cold Brew Day Tomorrow!

Apr 19, 2026

This Monday, April 20th, is National Cold Brew Day! Foxtail will be running a special promotion with the following details We'll beoffering 40% off any cold brew (excluding syrups and add-ons) in celebration. The deal will be available online only The discount will automatically applied when customers place an order on the Foxtail App. *IMPORTANT NOTE: This promotion is not available in stores, so if a customer asks why they cannot get the discount, please direct them to the app and have them place their order through there to receive the automatic discount!
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National Cold Brew Day

Apr 16, 2026

This Monday, April 20th, is National Cold Brew Day! Foxtail will be running a special promotion with the following details We'll beoffering 40% off any cold brew (excluding syrups and add-ons) in celebration. The deal will be available online only The discount will automatically applied when customers place an order on the Foxtail App. *IMPORTANT NOTE: This promotion is not available in stores, so if a customer asks why they cannot get the discount, please direct them to the app and have them place their order through there to receive the automatic discount!
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Foxtail Coffee x Orlando Storm: Building Community!

Mar 26, 2026

We’re excited to share that Foxtail Coffee has partnered with the Orlando Storm of the United Football League for the upcoming season. This partnership goes beyond brand alignment...it’s a shared commitment to showing up for our communities in meaningful ways. Through the Coffee for a Cause Foundation (CFAC) and our Communities in Bloom campaign, we’ll be working alongside the Orlando Storm to expand our impact across Central Florida. Together, we’ll support local nonprofits, create more opportunities for community engagement, and continue building spaces where people feel connected and supported. Last week, we kicked things off with a special visit at our Winter Park flagship store. Orlando Storm players and their head coach spent time with our team, showing their support for CFAC and stepping behind the counter to learn how to make a few of their favorite drinks. It was a great moment of connection and a reminder of how partnerships like this can come to life in our stores. IG Reel CFAC IG Reel LinkedIn Announcement With that said, please continue to promote and support the Communities in Bloom initiative at your store and encourage customers to write their name on the sticker and put it up on the wall. This visual representation helps show the impact of the work we are doing and encourages conversations about CFAC. If you know a non-profit organization that may be interested in receiving some of the funds from this campaign, please share this interest form with them. Keep up the great work, and be on the lookout for a March CFAC donation recap post to see which store has gotten the most donations so far!
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Social Assets for the Spring is Sweet Campaign!

Mar 16, 2026

We officially have assets for our Spring is Sweet campaign! As a reminder, this campaign runs from April 1 - May 15, and features decadent drinks alongside both savory and sweet food offerings. This is also our second campaign featuring the 2026 Flavor of the Year, Banana! Click below to access the Social Media Content Deck for this campaign that includes creative assets, suggested post dates, and suggested captions. You will also find a teaser post for this campaign, which you can post before the launch date! HERE is a link to the folder containing all assets displayed in the deck, if you'd like to access them directly! You can access the drink card along with all social media assets and Nutritional Facts/Ingredients for this campaign by heading to the SEASONAL CAMPAIGN ASSETS page under MARKETING on the Partner Dashboard. See important ordering info below for all campaign products: Toasted Coconut Flakes: can be ordered from Amazon HERE. Monin Blueberry & Toasted Coconut Syrups: these will NOT be autoshipped, but are available to order through Ed Don. Egg & Cheese Burritos, Guava & Cheese Pastelitos, and Cranberry & Orange Scones: these are being auto-shipped. *URGENT: Please continue to order after the initial auto-ship. Click below to access the previous post introducing this campaign, which provided you with a full breakdown of the products offered, a cling placement guide, and best-by dates/cook times.
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Spring is Sweet Campaign Coming Soon!

Mar 9, 2026

We are thrilled to share our Spring is Sweet campaign! This campaign runs from April 1 - May 15, and features decadent drinks alongside both savory and sweet food offerings. Coconut Macaroon Americano: Bold espresso softened with toasted coconut for a subtly sweet, coffee-forward take on a bakery favorite. Pistachio Coconut Cake Latte: Nutty pistachio and toasted coconut come together with a soft, cake-like sweetness for the ultimate, bakery-inspired spring latte. Blueberry Muffin Chai: Our signature chai blended with sweet blueberry notes, inspired by a classic muffin fresh from the oven. Banana Bread Chai: Warm chai spices meet comforting banana for a smooth, nostalgic sip made for spring mornings. Egg & Cheese Burrito: A warm, savory breakfast classic. Simple, satisfying, and the perfect balance to the sweeter side of spring. Guava & Cheese Pastelitos: A flaky pastry filled with sweet guava and creamy cheese for a nostalgic bakery bite with just the right balance of sweet and savory. Cranberry & Orange Scone: A bakery classic with bright cranberry and citrusy orange notes. It’s lightly sweet and perfect for spring. Click below to download the Drink Card Recipes that include QR codes to access drink-building videos! These cards should be made available to baristas at least one week before launch. Below you'll also find the Best-Buy Dates and Cook Times for the food products. You can find all of this on the SEASONAL CAMPAIGNS ASSETS page, located on the Partnership Dashboard under the MARKETING tab. See important ordering info below for all campaign products: Egg & Cheese Burritos, Guava & Cheese Pastelitos, and Cranberry & Orange Scones: these are being auto-shipped over the course of the next 2 weeks. *URGENT: Please continue to order after the initial auto-ship. Monin Blueberry & Toasted Coconut Syrups: these will NOT be autoshipped, but will be available to order through Ed Don later this month (exact dates coming soon). All locations will receive in-store and drive-thru clings (if applicable) ahead of the campaign. Please note the placement guide provided below. Print materials should be displayed after closing on March 31st, and be removed after closing on May 15th. You will receive social media assets in the coming weeks; thanks for helping us launch this exciting and delicious campaign!
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March Madness on DoorDash!

Feb 19, 2026

March Madness is one of the biggest delivery months of the entire year; let's capitalize on the momentum and bring in some extra orders! DoorDash is running special promos to drive more orders leading up to the tournament! 🏀🥳 Enrollment/Opt-out Info: You will be auto-enrolled in this campaign, meaning the promotions will be automatically applied to your store on the DoorDash app and website. You do have the option to opt out, but you must do so before March 5, 2026. Please reach out via the partner support form if you would like your store to be excluded from these promos. The campaign will launch on Mar 10, 2026 and run through Apr 10, 2026. Promotion Types: Discount promotion: Spend X amount of money to get Y amount discounted Discount for New Customers: New customers get a discount on their first order at your store Discount for lapsed customers: Discounts are offered to customers who have not used DoorDash in a long time, in order to win back more customers Happy Hour: Discounted items during certain hours of the day BOGO: Buy one get one free or discounted DashPass Member Pricing: Extra special discounts for people who sign up for the DashPass membership Smart Campaigns (SC): DoorDash will personalize each discount in real-time to maximize your campaign performance. Benefits: Local business banners: DoorDash will feature your store in the rotating homepage banners under the local business section. Traditional carousels: Your store will be featured in the standard image carousels customers see on the homepage. Offers & sports hub: Your store will be featured under the “Offers” tab, and the special “Sports hub” tab for the duration of the promo. Game Day Ads: When DoorDash features sports game days on its homepage, the carousel will feature Foxtail. This is a great entry point for sports fans to become customers at your store.
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Social Assets for the Freshly Foxtail Campaign!

Jan 22, 2026

We officially have assets for our Freshly Foxtail campaign, our first seasonal campaign that combines both food and drinks into one delicious drop! This campaign runs from Feb 2 - 28, and features a warming Strawberry Harvest Toddy, a refreshing Banana Market Matcha, an indulgent Market Quiche, and, returning for another year, the Chocolate Strawberry Cake Pop. This is also our first seasonal campaign featuring the 2026 Flavor of the Year, Banana! Click below to access the Social Media Content Deck for this campaign that includes creative assets, suggested post dates, and suggested captions. You will also find a teaser post for this campaign, which you can post before the launch date! HERE is a link to the folder containing all assets displayed in the deck, if you'd like to access them directly! You can access the drink card along with all social media assets for this campaign by heading to the SEASONAL CAMPAIGN ASSETS page under MARKETING on the Partner Dashboard. Click below to access the previous post introducing this campaign, which provided you with ordering information, a cling placement guide, best-by dates/cook times, and the drink cards.
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Freshly Foxtail Campaign Coming Soon!

Jan 13, 2026

Introducing our first month-long February campaign, Freshly Foxtail! Fresh flavors, thoughtfully crafted drinks, and irresistible treats inspired by the charm of a farmer's market. This campaign runs from Feb 2 - 28, and is also our first seasonal campaign featuring the 2026 Flavor of the Year, Banana! Check out details on the delicious offerings below: Strawberry Harvest Toddy: A bright, fruit-forward blend of strawberry, citrus, mint, and ginger that feels like a little taste of the market in every cup. Banana Market Matcha: Smooth, earthy matcha meets banana for a balanced, refreshing latte that’s vibrant and full of character. Market Quiche: Savory, flaky, and vegetarian. Chocolate Strawberry Cake Pop: Returning for another year! Strawberry and rich chocolate come together in a sweet little treat that tastes freshly picked.  Click below to download the Drink Card Recipes that include QR codes to access drink-building videos! These cards should be made available to baristas at least one week before launch. Below you'll also find the Best-Buy Dates and Cook Times for the food products. You can find all of this on the SEASONAL CAMPAIGNS ASSETS page, located on the Partnership Dashboard under the MARKETING tab. See important ordering info below for all campaign products: Banana Syrup and Strawberry Puree: we are NOT autoshipping these, but both are available now on Ed Don. Market Quiche: we're autoshipping this to you 1-2 weeks before launch, so please plan your inventory and freezer space accordingly. You can replenish your orders on Sysco Chocolate-Covered Strawberry Cake Pop: we are NOT autoshipping this to you, but it is available now on Sysco. All locations will receive in-store and drive-thru clings (if applicable) ahead of the campaign. Please note the placement guide provided below. Print materials should be displayed after closing on Feb 1, and be removed after closing on Feb 28th. You will receive social media assets in the coming weeks; thanks for helping us launch this exciting and delicious campaign!
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Coming Soon: Foxtail's Flavor of the Year 2026, Banana 🍌

Jan 12, 2026

For the first time, we are introducing Foxtails' Flavor of the Year, and for 2026, it’s Banana! 🍌 This flavor will be utilized during seasonal campaigns, but should also be considered a menu staple throughout the year! You will see it as both a flavor and a cold foam option. You must have Banana in stock by January 23rd, and it will be live in the POS. A new flavor will be selected for 2027, and Banana will be retired What This Means: Every seasonal campaign in 2026 will include at least one banana-forward beverage Banana will be highlighted throughout the year in: Social Media Posts Digital Menus Emails, Push Notifications, and App assets Ordering & Inventory Guidance Banana flavor will be a recurring featured flavor, not a one-off launch. You should plan to: Order banana right away to be ready for the January 23rd announcement Order banana in the same way as other staple flavors Maintain availability during seasonal campaign windows Launch Timeline Customer announcement: January 23 (via email, social, and push notifications) You MUST have Banana in store by Jan 23rd, and it will be LIVE in the POS First banana-forward drinks: Launch with the February campaign If you have any further questions, please don't hesitate to reach out to us via our Support Form. Thank you for helping us launch this exciting new annual release!
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Foxtail Mocktail Assets For January!

Jan 8, 2026

We're raising a glass to fresh beginnings. Our Cold Brew Old Fashioned Foxtail Mocktail will run until January 31st. Featuring smooth cold brew, oak barrel, and orange bitters, these flavors come together in a festive, alcohol-free sip made to celebrate every moment. New Year, New Cheers! We have provided you with some caption ideas along with an asset to advertise this January campaign in the link below. We encourage you to take your own, in-store content to keep the excitement up for this boldly refreshing drink! This campaign will also be advertised with in-store digital assets.
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Foxtail Holiday Gift Cards Now in B2B!

Dec 2, 2025

🎁 Surprise! We’ve got another Holiday drop for the season: Foxtail Holiday Gift Cards are now available in B2B! These adorable cards feature a lineup of festive designs, including a cozy gingerbread house, classic ornaments, wintry snowflakes, and playful foxes wearing Santa hats. Perfect for gifting, stocking stuffers, or adding a seasonal touch at checkout, these cards make it easy for guests to share the Foxtail love. Stock up now and give your shops the ultimate holiday crowd-pleaser! ❄️🦊✨
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Cheers to Winter: Phase 2 Social Assets Drop!

Dec 1, 2025

Phase 2 of content is here for our Cheers to Winter Campaign, running from Nov 3 - Jan 7 (*NOTE: the Cold Brew Old Fashioned will run through Jan 31st). Since this is a longer campaign than usual, we are providing assets in three drops, the second being today! Below is a schedule breakdown of when you should expect assets. October 29th, 2025: Phase 1 Drop - Launch of campaign December 1st, 2025: Phase 2 Drop January 8th, 2026: Highlighting the Cold Brew Old Fashioned as our Foxtail Mocktail to run through the end of January as its own campaign! Click below to access the Winter Content Deck that includes creative assets, suggested post dates, and suggested captions for all of our lovely festive campaigns this season so far (Winter drinks, Winter Food LTO, and Eggnog). HERE is a link to the folder containing all assets displayed in the deck, if you'd like to access them directly! You can access the drink card along with all social media assets for this campaign by heading to the SEASONAL CAMPAIGN ASSETS page under MARKETING on the Partner Dashboard.
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