New 2026 Mural Guidelines!
- Jan 13
- 1 min read
Updated: Jan 15
We’re excited to share that our Foxtail Mural Guidelines have been officially updated and are now live for all current and future store projects. Our murals play an important role in how guests experience our spaces. They should feel warm, welcoming, and thoughtfully designed, enhancing the environment rather than overpowering it. The refreshed guidelines provide clearer direction around color palettes, composition, creative restraint, and location-specific storytelling, helping murals feel unique to each store while remaining unmistakably Foxtail.
What’s new in the guidelines:
Clear design principles focused on warmth, sophistication, and timeless appeal
Defined creative boundaries to avoid loud, busy, or cartoon-style artwork
Visual DOs & DON’Ts with real Foxtail examples
A decision filter to help artists and partners evaluate concepts before execution
Please click below to access these new guidelines, which you can also find on the MURALS page under STORES on the Partner Dashboard.
If you’re currently working on a project, planning a new store, or coordinating with a mural artist, please review the updated guidelines and share them with your team. As Foxtail continues to grow, these updated guidelines will help create alignment between Foxtail, our partners, and mural artists, making the process smoother while maintaining a high creative standard.
